The Balloon Museum features contemporary art exhibitions centered around the theme of 'air'. Through oversized installations, viewers engage in interactive experiences, fostering a dynamic relationship between art and audience. This unconventional cultural approach appeals to both adults and children, contributing to the rise of Inflatable Art as a prominent 'Pop' movement worldwide.
Balloon Museum - Madrid
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For the Madrid exhibition, numerous advertising campaigns were created in various formats. One of the most striking was covering an entire building facade in the city center, creating a strong visual impact and high visibility for the event.
Balloon Museum - London
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The London exhibition led to the creation of the new edition called EmotionAir, where yellow became the primary color of the exhibition’s visual identity. Greek artist Kissmikloss also participated in this edition. For London, I produced various advertisements in different formats, ensuring adherence to the key visual guidelines set by the brand.
ICON DESIGN
For the design of the icons used in the signage, I chose a minimal, clear, and classic style, intended to blend harmoniously with the exhibition environment. The goal was to create a subtle yet effective look that wouldn't be overly intrusive and would perfectly suit the functional and visual needs of the event.
As highlighted in the image, the icons have been designed following a carefully considered construction scheme, ensuring both coherence and functionality
Merchandising
Examples of merchandise design for the Balloon Museum's gadgets
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