Balloon Museum’s second exhibition, Let’s Fly, builds on the success of its first show, Pop Air, which toured Europe and attracted millions of visitors. Focusing on flight, freedom, and air as both a physical and symbolic element, the museum brought Inflatable Art to the United States, starting with New York City in 2023. Overcoming logistical and cultural challenges, Let’s Fly has since traveled to multiple U.S. cities, including New York (NY), Miami (FL), Los Angeles (CA), Austin (TX), and Atlanta (GA), sharing the immersive and joyful experience of its exhibitions while strengthening its connection with American audiences.
For the Let's Fly exhibition, communication was at the heart of the project, from social media to out-of-home campaigns. Embracing the brand’s colorful and playful identity, we crafted bold, explosive visuals that really make an impact—even on large-scale formats. The result is a vibrant and unforgettable communication.
For OOH campaigns, I also worked on the branding of specific vehicles, which led me to work with media and technical specifications that were different from the usual.
A central element of the graphic design for each exhibition is the installation itself. Among the various design pieces, we created graphics like the timeline, visually tracing the historical journey that led to the birth of inflatable art and the Balloon Museum.
For the exhibitions we organized, we also developed editorial materials, including various types of folded brochures. In this case, one brochure introduced the exhibition, while another guided visitors through the experience, with special attention to accessibility for people with mobility challenges and similar needs.
