Paideia International Hospital, a leading private facility in Rome, specializes in healthcare and technological innovation. It offers personalized services and preventive care tailored to each patient. With centers of excellence including breast care, endometriosis treatment, robot-assisted surgery, and more, it provides outpatient clinics, diagnostic services, surgical facilities, intensive care, and telemedicine.
I contributed to Paideia International Hospital's communication by designing fresh, modern, and sophisticated visual language for signage and social media. Indeed, as evident from the style used, I aimed to change the clinic's communication language significantly.
Among my various contributions, I conceptualized the identity and naming for the clinic's new section, "STAY HEALY STAY FINE," and built the graphic and branding structure for the social media communication of this new section.
Designing and printing of printed materials, such as this folding brochure.
As mentioned earlier, I have emphasized significantly on the visual language and particularly on the photography of Paideia's identity. The tones of blue and sky blue (brand identifiers) profoundly characterize the new photographic language.
The defining colors of Paideia's new identity